We may from time to time update this Policy, so we invite you to review it periodically. All changes will go into effect on the date noted below. The new Policy will apply to all current users of our Services and will replace any prior Policies. If we change the Policy in a material way, we will provide appropriate notice to you.
Information We Collect
Contact and account information. We may collect your name, address, phone number, and email address. We may also collect information you provide to create an account or profile, such as your username and password.
Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase.
Payment information. If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.
Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.
Social media account information. If you link a third-party social media account with us, we may collect information you have publicly shared on your account.
Consumer-Generated Content. We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.
Location information. We may collect or infer information about your location based on your zip code or IP address. With your consent, we may also collect information about the precise location of your mobile device in connection with your use of our mobile apps. You may stop the collection of precise location information at any time (see the Your Privacy Rights and Choices section below for details).
Site usage and device information. We may collect information about your use of our Services, including technical information about your device, browser or mobile carrier; usage information such as when you access the Services, for how long, and the websites you accessed before or after your use of the Services; and device identifiers and IP address. We may also capture information concerning your interaction with the Services.
How We Collect Information
We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order online or at Blue Bottle cafes, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.
We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information from other sources to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program or friends who want to send you a product.
Use of Information
We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.
We use information to improve our products and Services. We may use information to make our Services better.
We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.
We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contest. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt out of marketing emails, please see the “Your Privacy Rights and Choices” section below.
We use information to protect our company and others. We use information to identify fraud, and secure our Services and systems in an effort to protect you and our other customers.
We use information for other lawful purposes or as we may disclose to you.
Targeted Advertising and Analytics
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance.
Disclosure of Information
We disclose information within our family of companies. We may disclose information with the Blue Bottle family of companies, which includes all direct and indirect subsidiaries of parent company Blue Bottle and any future related companies.
We disclose information with service providers and other third parties we work with. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.
We disclose information with any successor to all or part of our business. In the event that Blue Bottle or its assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.
We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.
We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you.
We disclose information as permitted by law and for other reasons we may describe to you.
Third Party Sites and Content
We Combine Information
Your Privacy Rights and Choices
Opting out of targeted advertising, sharing, and sales. As described in the “Targeted Advertising and Analytics” section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Blue Bottle properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under certain laws. Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. To effect the opt out, please click on the “Do Not Sell or Share My Personal Information” link on our website footer, and select "No" for the "Marketing and Analytics" and "Advertising" categories and save your preferences.
Nondiscrimination. We will not discriminate against you if you exercise your privacy rights.
Location Information. When you first launch our mobile apps, you may be asked to consent to the app’s collection of precise location information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, our mobile apps, or certain features, may no longer function properly.
Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.
Communication preferences. You may opt out of receiving promotional communications from us by following the instructions presented at the time you sign up for them, as well as by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about your account, relationship with us, or our ongoing business relations.
Additional Disclosures for Individuals in California
In the preceding 12 months, we have collected the following categories of personal information: identifiers, demographic information, commercial information, internet or other electronic network activity information, audio and visual data, inferences, and sensitive personal information (i.e., precise geolocation information). For details about the precise data points we collect and the sources of such collection, please see the “Information We Collect” section above.
We collect, use and disclose personal information for the business and commercial purposes described in the “Use of Information” section above.
In the preceding 12 months, we have made the disclosures to the following categories of recipients:
Identifiers: Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Demographic information: Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Commercial information: Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Internet or other electronic network activity information: Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Audio and visual data: Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Inferences: Advertising and marketing networks, data analytics providers.
Sensitive Personal Information (i.e., precise geolocation information): Affiliates and subsidiaries, fraud prevention partners, data analytics providers, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, and cloud service providers.
With your consent, we collect your precise geolocation information to help you locate and order from the nearest Blue Bottle café. This information is considered “sensitive” under California law. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
We do “share” and “sell” the following categories of personal information for the commercial purpose of advertising our products and services to you: identifiers, commercial information, and internet or other electronic network activity information. In the preceding 12 months, we have shared and sold the following categories of personal information to the following categories of third parties:
Categories of Personal Information: Identifiers, Commercial information, Internet or other electronic network activity information
Categories of Third Parties: Advertising and marketing networks
We do not knowingly sell or share personal information about consumers under the age of 16.
You have the right to opt out of sharing and sales at any time by clicking the “Do Not Sell or Share My Personal Information” button on our Sites, selecting “No” for the “Marketing and Analytics” and “Advertising” categories, and saving your preferences. Please see the “Your Privacy Rights and Choices” section above for more information about your privacy rights and how to exercise them.
If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with the request, such as a driver's license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, please contact us at [email protected]
Notice of Financial Incentives
The value of your personal information is reasonably related to the value of the offer or discount presented to you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt out at any time by following the instructions set forth in the applicable loyalty program or promotional campaign.
These Sites and Apps are Not Intended For Children
Security Measures and Location of Information
Transfer of Information to the U.S. and Other Countries. Blue Bottle is based in the United States. You understand that by interacting with us your information will be sent to the US. The laws of the US may not provide the same protections as the laws in your country.
Contact Us and Updates to This Policy
476 9th St
Oakland, California 94607
From time to time we may change this Policy. We will notify you of any material changes as required by law. We will also post an updated copy on our Services. Check here for updates.
Last modified: December 30, 2022